On low quality superheroes

On low quality superheroes

I've just noticed that Asda sell an own-brand of sanitary towels under the brand name "Night Wing".

Since when, I ask, have companies felt the need to employ C-List superheroes to market jam rags ladies' bathroom products?

We don't see poor, dead Superman endorsing Stannah stair lifts in the back of the Radio Times, do we?

No. No, we do not.

This is because the lovely June Whitfield (aka PowerPensioner) has that particular line of income completely sewn up. And Superman's either a) too dead or b) too busy farting about with his new Fathers4Justice pals, depending on your perspective.

The world really has gone to Hell in a garage-sponsored Batmobile if our friendly neighbourhood superheroes are going around endorsing any old crap:

Daredevil: "Should have gone to Specsavers"

Wolverine: Gillette – "The best a man can get"

The problem comes when any old Tom, Dick or Harriet comes along, pulls on some stretchy purple outfit purchased from a dance supplies shop that always seems to have a closing-down sale and gives themselves a ridiculous name like Street Defender, just before they spend six months in hospital sans kneecaps.

Where will it end?

Woe, that's where.

- Barely Adequate Man

- Claiming Benefits While Working Cash-In-Hand Man

- James May

And ...err... Mad Cat Woman