A RETURN TO BUZZWORD BINGO

Another week, another business conference. Don't get me wrong, as a recovering geek I find these events incredibly interesting, and the people who send me seem to like the reports that I write.

However, one scourge that stalks these events is that of corporate buzzwords which have either entered into the world of cliche, or are otherwise completely meaningless.

I am glad to report that "low-hanging fruit" appears to have fallen out of fashion, but - sadly - there are any number of cobblers phrases just lining up to take its place. For example, these were heard in one single day's hard conferencing (get your bingo cards ready), and starting off with a few easy ones...

Going forward

Value chain

Walled gardens

And on to the hard stuff...

Baked-in contract

Elevator pitch

X is the new Y

Ten foot experience

Deep-dive review

Thought leader

Gamification layer

Splinternet

Unfortunately, for the last two, the conference-appointed sniper was on his tea break, and the perpetrators survived to buzzword another day.

I HAVE NO IDEA WHAT A SPLINTERNET IS