Alas, our ears were assaulted by the combination of middle-of-the-road pop hits over a tinny speaker system, rattling air conditioning, and JML promotional TV screens at the end of virtually every aisle.
I have clearly crossed the line into old fartness, but the din was so great we were unable to hold a conversation, something that is often a necessity for a two-person shopping experience.
So cross was I that I nearly said something.
While there was no indication on the doors of Aldershot's finest tat emporium of the din inside, there are now shops willing to advertise the lack of taste in store for customers.
One such shop is in Reading, where, just as I was about to enter, I read the sign:
OPEN! We listen to Heart FM!
I bloody well don't, because it is the aural equivalent of a frontal lobotomy.
Thanking the shop owners for their manners, I made a quick U-turn and left.
If only more retail businesses would do the same