so-called 'zeitgeist list' – the top ten search terms for 2013. Let's have a look at the results for the UK portion of the exercise and consider the implications:
- BBC News
- Daily Mail
The top five results on this list can all be found simply by adding .com to the name. But it's clear that many, many people do not know this and get to their Facebook accounts by Googling for Facebook.
Saints preserve us, nearly as many people look for Google by Googling Google, a practise that risks an infinite causality loops that could actually bring about the end of the universe. And every now and then, the site they want isn't the top result. Which means the "I'm feeling lucky" crowd end up further away from their Farmville or Candy Crush than they thought, and all hell breaks loose.
Yes, I realise that some browsers now have a url bar that doubles up as a search engine input, but this only encourages stupidity and must be stamped out forthwith.
And yes, also realise this post is nothing but a stream of techno-snobbism aimed at those who are less computer literate than I. Guilty as charged, and the sooner they bring back the written exam for the internet the better.
And also yes, I realise I illustrated this with that Batman meme, which probably makes me the worst person on the planet.