In the wake of last week's post on the Rainbow Bridge – that mawkish poem that does the rounds whenever a pet dies – I've a more disturbing trend to report.
For the uninitiated, this is what the Rainbow Bridge looks like, and I'm pretty certain you'll agree that it must be destroyed with hammers, fire, and bombs filled with rabies.
Now, because I'm (generally) a nice person, I follow an animal re-homing charity on the electric Facebook. As they deal in the main with older dogs, there are times that they have to announce the sad death of one of their charges. And so it happened the other day, and the Rainbow Bridge was rolled out along with the usual "run free, little man" guff you'd expect on these sad occasions as people hide behind euphemisms for life's inevitable ending.
And here's where is gets weird. Among the condolences was one account that actually welcomed the poor dead barker to the Rainbow Bridge.
Let that sink in for a minute. "We welcome you to the Rainbow Bridge." Oh yes.
On closer inspection this post turned out to be (draws breath, and you should too, because I'm going to capitalise and bold the rest of the sentence) the work of a Facebook Account Written In The First Person By The Owner Of a Dead Dog.
I'll say that again: Somebody ran a Facebook account for their dog, posting in the dog's voice, and when the dog died THEY KEPT DOING IT.
Dead Dog is – according to its previous owner – whooping it up on The Rainbow Bridge, welcoming other dead dogs to The Other Side, and posting a steady stream of those motivational photos and poems that make Facebook the largest collection of tasteless fridge magnets in the world.
THE DOG DIED AND THEY KEPT DOING IT.