Tuesday, May 07, 2013
Making online supermarket shopping more fun and possibly dangerous
Point and click. Point and click.
What supermarkets need to do is to make their online shopping experience more like the real thing. For example, have your view of the produce blocked by a sharp-elbowed granny pushing in front of you, and your concentration broken by random bursts of small children throwing a tantrum.
My big idea is this: A "Rummage through the Reduced To Clear Shelf" button, in which the online shopping drone uses their skill and judgement to bring you something at random from the short-dated products.
It brings excitement, it brings the unexpected, and - in the case of meat products - a massive element of danger.
And then I realise they do this anyway - that's why they have comedy substitutions where you get a packet of panty liners when they've run out of cake.